Dubai Audio
Graphic Design x Art Direction x Email Marketing x Strategy
Dubai Audio, Dubai’s largest luxury audio retailer, has earned global recognition, including Arena Magazine’s Best Hi-Fi Retailer award (2013, 2015) and a shortlist at the 2017 Commercial Interior Design Awards (MENA).
As a contracted Associate Art Director at GAHSP Media, I’ve led the redesign of Dubai Audio’s email marketing under the oversight of GAHSP Media's CEO, modernizing outdated designs and refining sales-driven strategies. This ongoing project involves a design overhaul, strategic email series both ongoing and new, and copywriting, all in close collaboration with GAHSP’s CEO and Dubai Audio’s team.
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As of 2/5/2025, I’ve completed Dubai Audio’s official Email Marketing Graphic Guide, ensuring all future emails maintain a cohesive, elevated brand presence. Hence (Pre-Graphic Guide) parenthesis. Any emails going forward will now abide by a cohesive guideline. Throughout the work, you can see the emails start to come together as this project's timeline was a gradual process based on the decisions of the DA Team, GAHSP's CEO, and in line with DA's current marketing schedule.
Please read the description for context before proceeding to the work for this project
Disclaimer:
1. Click to play all videos*
2. Unfortunately, Klaviyo doesn't have a feature to export emails hence the screen recordings.
3. Every email starts at the Dubai audio header and ends at the footer. Not the dark grey box's.
Old New-In Email By Dubai Audio Team
Old Weekly Music Highlights Email By Dubai Audio Team
Old Christmas Email By Dubai Audio Team
Redesigned New-In email & Copywrite by me.
(Pre- Graphic Guide)
Redesigned the Weekly Music Highlights email by me.
(Pre-Graphic Guide)
Redesigned Christmas email by me
(Pre-Graphic Guide)
Black Friday email by me.
(Pre-Graphic Guide)
New Year email by me.
(Pre-Graphic Guide)
New Footer Designed by me.
(Abides by Graphic Guide)
Old Footers by Dubai Audio.
